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Tuesday, 22 September 2009

Irish Accommodation providers on Youtube

The dynamics of building relationships with existing and new visitors is in a process of rapid and significant change but for destination promoters it will no longer be sufficient to just maintain an information-rich destination website. The emergence of social media means that competitive destinations and tourism businesses will need to provide a platform that will facilitate dialogue among past and future visitors.
Following from a thread on Talktourism I looked at a range of accommodation providers using Youtube. More tourism businessess are using this medium now but in light of the growing demand for interactive communication there still is a long way to go.